Product Fit by Airtime is a short video podcast series with exceptional product leaders & founders. In this episode, my guest is Aleksa Mitrović, CEO & co-founder of Hyperaktiv.ai,  which empowers GTM teams to boost engagement & conversion without the need for internal data teams or complex tools.

However, when Aleksa launched his startup, it had a very different focus: employee onboarding. We explored the triggers for pivoting, how he knew it was the right time and how he decided what to pivot.