The primary reason for startup failure is lack of product market fit. Customers not wanting a product built for them. How to avoid this trap?
Our host, Dr. Bryan Rill, will showcase techniques how to understand your customers better, uncover problems & opportunities and how to build your personas. Bryan, a lecturer at UC San Diego with +20 years of user research experience, is perfectly positioned deliver the right balance between theory and practice.
Practical Techniques & Templates you can use: Sensemaking journeys, Personas, Experience Maps
Bryan is the founder of Rill Insights, a product research & design agency located in California. He has established and scaled user research practices in numerous companies, small and large. He infuses his deep on-the-ground experience with academia teaching prototyping & design at UC San Diego.
I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.
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