You ran a survey or talked to customers, but you are still not 100% sure what to do with your research results? Maria Kamynina, ex-Zalando & Bloom user insights lead, joined me for this exceptional webinar about Mixed Methods Research. We dug into real-life case studies to illustrate the tangible benefits of combining multiple methods, data sources, and research perspectives and explore strategies to implement Mixed Methods Research in your team. As user insights lead and product consultant, Maria has first-hand knowledge and a unique perspective of these topics and sharing her wisdom through her stories is not only insightful but highly entertaining.
Crash course into Mixed Methods so you can also run your own studies. On top of that practical tips on how to best involve your team in doing research to minimize bias and elevate your research outcomes.
Maria is a User Insights Consultant with 7+ years of experience helping companies understand their users and build products that people need and want to buy. She specializes in Mixed Methods approach and uses product analytics, qualitative & quantitative user research and marketing expertise to drive meaningful results and business growth.
I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.
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