Interviews, click prototypes, explainer videos, concierge services – the list of validation techniques seems endless. But how well do they really work?

To find out, I’ll be sharing my experiences as a guest lecturer at Shenkar Collage from the early days of building Airtime. The session is open for everyone.

I don’t offer a silver bullet, but I hope that sharing my lessons from running specific experiments will help you run yours more successfully.

So, what will we explore? Here are a few techniques I’ll be covering, along with insights into my processes:

1. Discovery interviews

2. Focus groups

3. Opportunity scoring

4. Surveys

5. Explainer videos

6. Concierge services

7. LinkedIn message-fit campaigns