Where to use AI in the UX research process

About the webinar

AI tools are proliferating, with some promising to do all the synthesis of interviews in seconds and others offering insights from synthetic participants. The hard truth is that AI will increasingly permeate our workflows.

What you can control, however, is where in the UX research process you use AI wisely—and understand the level of trustworthiness you can expect from its results.

To help clarify the hype around AI and highlight where to approach it with caution, I’ll sit down with Caitlin Sullivan. Caitlin, who has over 10 years of UX research experience, runs a newsletter tracking the latest developments in AI for UX research and has meticulously tested over 110 AI solutions.

Key learnings

Caitlin will help you gain confidence in using AI by understanding the best deployment opportunities, the limitations, and how to enhance your skills for integrating AI into your work.

Agenda

Where to use - and not use - AI in the UX research process
How to identify limitations and assess the trustworthiness of AI solutions
Skills needed to maximize the benefits of AI
Q&A

Speaker

Caitlin Sullivan

Founder

Caitlin is a UX research expert with over a decade of experience working with companies like ManyPats and Soundtrack Your Brand. She has founded two businesses, one of which she sold in 2023. She is one of the few AI-literate professionals in the UX field.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.