Customers are unforgiving. 😤 From the very first touchpoint, they inevitably pump into flaws of your product. They complain, become less active or often decide to leave - with good reasons. This is a problem because such friction points lead to lower revenue as well as shorter life-time value. So, what can you do about it? We discussed why tech companies build features that users don't need or how to identify what keeps customers from using your product more. But this is not a university lecture. We'll dig into the nitty-gritty details how exactly you can find the most important friction points for users as well as how to eliminate them.
A practical guide how to find and eliminate the most important friction points in your product. 🚀
Daniel is specialist in product design and strategy, and the founder of Durran - a studio that focuses on helping ambitious founders build intuitive digital products, accelerate sustainable growth, and pave the road to scale. With 12+ years of experience working with startups ranging from early-stage to massive consumer bases, as well as enterprise businesses across a wide spectrum of domains, he brings deep expertise and an outcomes-oriented mindset to every project.
I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.
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